Jun 27, 2024
min read

What Is Motion Graphic Design?

In conclusion, we hope we’ve answered the question -”What is motion graphic design? Its rich history, diverse applications, and promising future make it attractive for designers and a powerful tool for engaging audiences in the digital age.

People always associated movement with life. On the contrary, immobility was connected to death, as soon as dead bodies don’t move. Besides, watching moving pictures has always been fun, even before animation was invented. This attraction to motion is something that goes from deep inside our psychology, so we can’t ignore it.

Marketers can;t ignore this fact too. Armed with statistics they prove that motion pictures help to sell more than ordinary graphics. That’s why Uni offered this material for you to unleash the potential of animated motion graphics for your business and career. It’s not as expensive in production as staging and shooting videos, however, the effect is the same as powerful. Interested? So let’s begin.

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What Is Motion Graphics?

As you can intuitively catch from the name, motion graphics are the graphics that move. We’ll not go into the jungles of the definition of what graphics are, just remember when we talk about motion graphics we mean the combinations of text, lines, and shapes in the movement.

In particular, motion graphics are often combined with audio tracks for multimedia projects. Unlike traditional animation, focusing on the narratives, motion graphics emphasize abstract elements. They move but don’t have some plot behind it.

History Of Motion Graphics

Motion graphics flourished together with cinema during Hollywood’s post-war golden age. The filmmakers began moving graphic in animated titles to stun audiences. Pioneers like Saul Bass, Maurice Binder, and Pablo Ferro revolutionized film title design in the mid-20th century, creating iconic sequences for movies like "Psycho" and "Vertigo."

In the 1990s thanks to the breakthrough in computers and digital graphic software like Adobe After Effects, motion graphics became more accessible and versatile, leading to its widespread adoption in various media forms. So the golden era of Hollywood has ended but it started for motion graphics.

What Are the Applications Of Motion Graphics?

Having turned common, video motion graphic is used across many industries and platforms. We will describe only but key applications, avoiding lengthy explanations of each and every sphere where motion graphics become handy.

Film Title Design

Motion graphics have appeared and long been used to create compelling opening titles and end credits for films. In this extraordinary way it helped to set the tone and style of the movie. Notable motion graphics video examples include the work of Saul Bass and the intricate sequences in James Bond films.

Television, Sports, And News Programs

Broadcasting heavily relies as well on marketing motion graphics for dynamic intros, transitions, and informational graphics. On one hand, sports programs use them for scoreboards and highlights, while on the other, news programs integrate them for weather forecasts and breaking news alerts.

Animated Logos

Brands use moving graphic to animate their logos, adding a dynamic element that enhances brand recognition and visual appeal. Animated logos are commonly seen in video content and digital advertisements. It has become so basic, that we even don’t realize it.

Explainer Videos

This video motion graphic use case is not only aesthetic but enlightening. Explainer videos leverage motion graphics to break down complex topics into easily digestible visual narratives. These videos are effective for marketing, education, and training purposes.


As a continuation of the previous use case, motion graphics on e-learning platforms and educational institutions create engaging instructional content. Animated diagrams, infographics, and interactive lessons - any bit helps students grasp difficult concepts more effectively.

Social Media

What is motion design without social media marketing? Here, motion graphics capture attention and drive engagement the best as compared to other tools. Brands and content creators use them for everything from promotional posts to animated infographics and GIFs.


Motion graphics are a powerful tool in advertising too, creating eye-catching commercials, digital ads, and promotional videos. They help convey messages quickly and memorably. In other words, they work impeccably.

Point Of Sale And Self-Service Systems

We can’t but mention retailers and service providers. They also use motion graphics in point of sale (POS) and self-service systems to guide customers through transactions, showcase promotions, and enhance the user experience. Remember those supermarkets, full of screens with animated motion graphics?


Of course, in web design, motion graphics add interactivity and visual interest. Animated elements can improve user engagement and navigation, making websites more dynamic and appealing, etc.

UI/UX design

What is motion design UX? In a nutshell, a lot. Motion graphics give feedback, guide users, and enhance the overall usability of digital products. It’s so crucial, so you might know it even without additional explanations.

We hope we have convinced you that motion graphics are cool. Let’s proceed with your next steps.

How to Get Started In Motion Design

If you’re interested in motion graphics, to get started you should follow these steps:

  • Learn the fundamentals. Find a solid course in graphic design principles, animation basics, and storytelling. It doesn’t matter if this course is paid or not. There are lots of tutorials on the internet.
  • Master the tools. Learn Adobe After Effects, Cinema 4D, and Adobe Illustrator. They are fundamental tools as much as theoretical knowledge from the previous step.
  • Build a portfolio. Create a diverse portfolio showcasing your level (and potential). Include various projects similar to the work you’re applying to.
  • Seek inspiration and education. Never give up learning. Stay updated with the latest trends and techniques to keep your fingers at the pulse.
  • Network and collaborate. Join design communities, attend industry events, and collaborate with other creatives to expand your skills and opportunities. Maybe, you might write a professional blog, who knows?

All together, it sounds no less than intimidating, however, if you move gradually, you’ll nail it.

The Future Of Motion Design

What is motion graphics in video editing? Is this the future?

Actually, we can’t say for sure. The future of motion design looks promising, with advancements in technology and increasing demand for dynamic content driving the field forward. However, the market will be more competitive for designers and their skills, so choose wisely if you feel attracted to this profession.

To Sum Up

In conclusion, we hope we’ve answered the question -”What is motion graphic design? Its rich history, diverse applications, and promising future make it attractive for designers and a powerful tool for engaging audiences in the digital age.

Want to know more insights from Uni experts? Need a consultation?

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Dmytro Dzandzava
Delivery Manager
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