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let's discuss
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Edtch. - is a modern and innovative Learning Management System that understands what companies need to train and teach their teams.
Edtch is not about typical video courses and homework assignments. It's a platform that has found the pain points in e-learning industry and made the bold decision to differentiate itself from its competitors by avoiding unnecessary functionality that helps employees all around the world to quickly onboard or learn specific information of their teams culture and technologies.
The main challenge for the client was the ability to scale and maintain the platform. There was also a problem with irrelevant technology and low conversion rate of the landing page.
As we all know, the evolution of e-learning industry flies faster than time and this environment needs to be matched. Our task was to come up with a solution, with which the client would be able to maintain changes in the platform on their own, without spending extra budget, which is important for the company.
We proposed the idea of a complete redesign of the landing website to update it with the product itself, more expressive CTA and, consequently, to increase sales conversion rate. We decided to stick to a minimalistic design style, while providing interactivity with animations and thematic design which contributes to the industry standards.
We proposed the idea of a complete redesign of the landing website to update it with the product itself, more expressive CTA and, consequently, to increase sales conversion rate. We decided to stick to a minimalistic design style, while providing interactivity with animations and thematic design which contributes to the industry standards.
Each of our work begins with a detailed requirements gathering and market analysis. We analyzed the competitors, found the pain points of the platform and the client, which we approved and began prototyping the product, which in the end brought the desired results to the client
At Uni, we understand our customer's desires, so we don't want to limit ourselves to a forced option and immediately impose it on the customer. Our task was to propose several concepts, approve the one the client liked and further improve the style and finalize all the pages of the site.
Why did we choose a no-code solution, namely Framer, for website development? Because we hear our customers, and in this case we immediately determined that in the future the platform will be further developed, which means that there will be a demand for constant changes. In this case, it is best to realize for the client the possibility to make these changes without problems independently. Want to change the content? No problem! New functionality you want to add to the description? We've got you covered!
As you may have already noticed, the landing website focuses on sticking to a minimalistic style as well as unobtrusive animations. This allowed us to emphasize the information that the user came for and wants to access easily. We also realize the importance of the very purpose of the landing page - to increase the conversion rate of the CTA, but to do it in a non-intrusive way, rather with style, which was very much appreciated by the end users.
The Learning Management page features a stunning animated hero image that dynamically introduces the user to the learning journey. Information blocks employ subtle hover effects, engaging users as they explore course details. The carefully chosen color palette plays a vital role here. The serene #F1F3F8 backdrop encourages a conducive learning environment, while the vibrant #2D75F1 hues invoke enthusiasm. Calls-to-action are strategically placed, designed to stand out in the sea of tranquility.
The Course Authoring page boasts an animated hero image that draws users into the process of creating. Information blocks, enriched with captivating hover effects, provide an intuitive experience. The color scheme maintains consistency, with #F1F3F8 representing the canvas of creativity, and #2D75F1 igniting inspiration. Calls-to-action are strategically highlighted, beckoning potential authors to embark on their educational journey.
Individual blog posts shine on this page, with eye-catching CTAs that entice readers to delve deeper. The customizable constructor format for article elements elevates content presentation. Typography is thoughtfully employed for enhanced readability. The color scheme remains consistent, empowering the content to take center stage.
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We proposed the idea of a complete redesign of the landing website to update it with the product itself, more expressive CTA and, consequently, to increase sales conversion rate. We decided to stick to a minimalistic design style, while providing interactivity with animations and thematic design which contributes to the industry standards.
The carefully crafted slogan reinforces the platform's essence. The color scheme blends harmoniously, with the calming #F1F3F8 background evoking a sense of clarity and focus. The bold #2D75F1 accents infuse excitement, guiding the user's gaze towards key elements.
