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The primary mission of this key player in the nutrition realm is to lead a nimble, swift, and collective reaction to the escalating global food and nutrition security challenges. Their initiative represents a beacon of worldwide unity for the most affected. Operating as an inclusive "joint forum", this organization offers a flexible platform dedicated to accelerating measures against food security challenges.
- The website's design and structure leave much to be desired, posing challenges in efficient navigation and swift retrieval of pertinent information
- User experience requires significant enhancements
- Low engagement and retention rate
- Lack of a mobile app
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Users would be able to find what they're looking for quickly and easily, thanks to an intuitive layout and efficient search and filter features. This could lead to a significant reduction in user frustration and exit rate.
With a more user-friendly design and richer content, users would be more likely to engage with the site, which could result in a noticeable increase in average time spent on the platform and lower bounce rates.
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We analyzed pain points in the current dashboard and offered solid solutions for improving the UX part of the mobile application. Creating the user interface sketches helped to define the basic structure and layout for the mobile app entire direction. The UX/UI screens of the main flow appeared elaborated and updated, as well as a large number of the possible styles and directions in the creative approach we’ve chose them from.
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For a complete view of the entire user flow, we prototyped the Wireframes. The effort spent on researching ways to improve the product was paid off with wireframes. They helped to display the whole structure of the mobile app, making it easier for outline the important information for the end users. For this purpose, we have taken a “triple-A” approach, made the main categories of the app clear and accessible. We’ve also suggested using tabs, since they are the smoothest way to find the information you need.
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A better user experience and improved design skyrocket the retention rate, ensuring more users returning to the website. In its turn, a trendy, user-friendly website invests in client’s brand image, positioning them as a customer-focused and up-to-date organization.
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